SaaS Growth Lead/Manager (Demand Gen) (Remote)

About This Role:

• Exciting opportunity to be the growth lead for a SaaS startup.

• Ownership of top of funnel/TOF growth initiatives.

• Work directly with the B2B customer base.

• Partner with sales and technical teams.

• Manage strategic relationships related to the growth stack (this encompasses working directly with vendors and reviewing/selecting growth-related services as needed).

• Remote role (should be within a drivable distance of Charlotte, NC for occasional meetings)

• Open to limited travel.

Background / Skill Set:

• Extensive experience in a B2B SaaS growth role with an emphasis on demand gen of marketing qualified leads (MQLs).

• Your growth stack should include experience with Hubspot and marketing automation tools.

• Adept at content creation for email, social, and digital B2B marketing.

• Experience with identifying and negotiating with data vendors/partners.

• Background with “warm” lead capture and nourishment.

• Experience with advertising platforms such as Google and LinkedIn.

• Web-driven marketing initiatives such as SEO, whitepapers, review sites/customer testimonials, blogs, web referrals, demo requests, etc.

• Background with event marketing/trade shows.

• Marrying customer experience with customer marketing and customer evangelism initiatives.

• Previous SaaS experience with products that have a high degree of adherence to compliance/security standards.

• Ability to implement best practices related to growth analytics, conversion rates, lead velocity, etc.