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Extensive experience in a B2B SaaS growth role with an emphasis on demand gen of marketing qualified leads (MQLs).
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Your growth stack should include experience with Hubspot and marketing automation tools.
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Adept at content creation for email, social, and digital B2B marketing.
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Experience with identifying and negotiating with data vendors/partners.
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Background with “warm” lead capture and nourishment.
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Experience with advertising platforms such as Google and LinkedIn.
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Web-driven marketing initiatives such as SEO, whitepapers, review sites/customer testimonials, blogs, web referrals, demo requests, etc.
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Background with event marketing/trade shows.
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Marrying customer experience with customer marketing and customer evangelism initiatives.
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Previous SaaS experience with products that have a high degree of adherence to compliance/security standards.
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Ability to implement best practices related to growth analytics, conversion rates, lead velocity, etc.